On the other hand, how did John the Baptist appear to the people at that time? He was the son of a prominent family and the people knew of him even from the time of his conception and birth. When he was older, he lived on locusts and honey in the wilderness, thus, in their eyes, he led an exemplary life as a man of faith. In fact, John was held in such high regard that many came to ask him if he were the Messiah (Luke 3:15, John 1:20).
Under these circumstances, the people of Israel believed more in John the Baptist, who asserted he was not Elijah, than in Jesus, who told them that John the Baptist was the one. The people decided that Jesus' view of John the Baptist as the Elijah was untrustworthy, thinking Jesus said this only to make his own claims about himself believable.